- Title : From Local to Global (Mr. Eric Su, Country Director of Alibaba Group's Global Digital Commerce-ICBU Global Supplier Development Department )
- Date : 16 March 2023
- Venue : Dorsett Grand Subang Hotel
We are thrilled to look back on our recent Alibaba event, where we had the privilege of hosting an industry expert, Mr. Eric Su. As the Country Director for Singapore, Malaysia, Thailand, and Indonesia within Alibaba Group’s Global Digital Commerce-ICBU Global Supplier Development Department, Mr. Su brought a wealth of knowledge and insights to the forefront. The event centered around the compelling theme, “Why Alibaba.com is the Best Choice?”
🌟 “Navigating Alibaba.com’s Membership Tiers”: Mr. Eric Su eloquently delved into the heart of Alibaba.com’s premium memberships. He expertly explained the concept of a Gold Supplier, emphasizing its role as a paid service that grants suppliers exclusive access to a plethora of promotional opportunities. This strategic membership amplifies exposure and ROI, positioning suppliers for success in the competitive marketplace.
✅ “Verified Supplier: Elevating Trust and Credibility”: Attendees gained invaluable insights into the Verified Supplier membership tier. Mr. Su detailed how this elevated level provides suppliers with the added advantage of on-site verification services from independent, professional certification institutions. This verification fosters trust, enhances credibility, and assures potential buyers of the quality they can expect.
🔍 “Mastering RFQ and Ads for Lead Generation”: With precision, Mr. Eric Su unfolded the significance of Request for Quotation (RFQ) in the Alibaba.com ecosystem. Attendees discovered how this tool facilitates seamless communication between suppliers and buyers, expediting deals and nurturing fruitful relationships. Moreover, Mr. Su illuminated the impact of advertisements and lead generation, offering participants a comprehensive understanding of these dynamic features.
🔑 “Product Keywords and Keyword Advertising: Unlocking Visibility”: Mr. Su artfully dissected the realm of Product Keywords and Keyword Advertising, unlocking the potential for suppliers to bolster their visibility and prominence. Attendees learned how strategic utilization of keywords can be a game-changer, propelling products to the forefront of search results and driving conversion rates.
📈 “Empowering Decisions through Analytics Tools”: The event seamlessly transitioned into the world of analytics tools. Mr. Eric Su unveiled how these tools empower suppliers to make informed decisions about market trends and product selection. Attendees were introduced to the art of leveraging data for strategic growth and expansion.
The event was a resounding success, leaving attendees empowered with insights and strategies that can elevate their presence on Alibaba.com. Mr. Eric Su’s expertise and passion for empowering businesses were palpable throughout the event, making it an enlightening experience for all.
As we celebrate this enriching event, we express our gratitude to Mr. Eric Su for sharing his wisdom and expertise. Stay tuned for future events where we continue to delve into the dynamic landscape of global commerce and digital innovation.